Engraved brick fundraisers are a creative and impactful way for non-profits and organizations to raise funds while leaving a lasting legacy.  Whether it’s for a new building, commemorative walkway, or community garden, an engraved brick fundraiser combines functionality with a personal touch.  But like any fundraising campaign, its success depends on effective promotion.

Bricks R Us, with over 30 years of experience in the engraved brick industry, offers unparalleled tools and support to help you achieve your goals.  This article will explore actionable tips and strategies to effectively promote your engraved brick fundraiser and maximize community engagement.

1.  Start with a Clear Goal and Message

Every successful campaign begins with a clear objective.  Define what your fundraiser supports, such as constructing a playground, honoring veterans, or expanding a community center.  Create a compelling message that explains why the cause matters and how engraved bricks contribute to the goal.

Use storytelling to connect emotionally with potential donors.  Share examples of how previous campaigns have made a difference or highlight testimonials from donors who supported similar projects.  People are more likely to contribute when they understand the impact of their donation.

Engage with your existing network to build momentum.  Start by reaching out to:

• Board Members and Staff: Encourage them to participate and spread the word.
• Volunteers: Mobilize them to promote the fundraiser through word-of-mouth and social media.
• Local Businesses: Partner with businesses for sponsorships or promotions in exchange for recognition on bricks.

By tapping into your community, you’ll build trust and encourage people to support your cause.

3.  Utilize Online Tools and Social Media

In today’s digital age, online promotion is critical.  Bricks R Us provides tools like free Donor Sites, which allow you to create an easy-to-navigate webpage for your fundraiser.  Here’s how you can optimize online efforts:

• Social Media Campaigns: Share posts with visuals of sample bricks, updates on your progress, and heartfelt stories related to your cause.  Use platforms like Facebook, Instagram, and Twitter to engage with different audiences.
• Email Marketing: Send newsletters to your email list, highlighting the campaign’s progress and including a direct link to your Donor Site.
• Hashtags: Use relevant hashtags to increase visibility, such as #BrickFundraiser or #CommunityLegacy.

Consider running paid ads targeting specific demographics, like local residents or supporters of your organization’s mission.

4.  Offer Creative Incentives

Incentives can drive participation by adding a sense of exclusivity or urgency.  Here are a few ideas:

• Limited-Time Offers: Offer discounted pricing for early donors or free upgrades to premium bricks.
• Tiered Recognition: Acknowledge donors in a unique way based on their contribution levels, such as featuring their names on a plaque or in your organization’s newsletter.
• Group Challenges: Encourage groups, like sports teams or alumni associations, to sponsor bricks collectively and compete for recognition.

These incentives make your fundraiser more engaging and encourage larger donations.

5.  Host Launch and Awareness Events

Events provide an excellent opportunity to generate excitement and connect directly with potential donors.  Host an event such as:

• Kickoff Party: Showcase the fundraiser’s purpose, display sample bricks, and invite attendees to place orders on the spot.
• Community Engagement Days: Set up booths at local fairs, farmer’s markets, or school events to promote the fundraiser.
• Virtual Webinars: For broader reach, host online presentations explaining the fundraiser and demonstrating how donors can participate.

Be sure to distribute promotional materials like flyers and brochures at these events.

6.  Share Visual Progress Updates

Throughout the campaign, keep your audience engaged by sharing visual updates.  Post photos of the bricks being engraved or videos of the project site as it develops.  Use captions to highlight milestones, like reaching 50% of your fundraising goal.

Bricks R Us’s online tools, such as the Online Ordering System, make it easy to track and communicate progress to donors.

7.  Recognize and Thank Your Donors

Expressing gratitude goes a long way in building long-term relationships with supporters.  Use methods like:

• Public Acknowledgments: Mention donors in newsletters, social media posts, or on your organization’s website.
• Thank-You Events: Invite donors to a ribbon-cutting ceremony or similar event to celebrate the project’s completion.
• Personal Notes: Send handwritten thank-you letters or emails to express your appreciation.

Acknowledging donors’ contributions not only reinforces goodwill but also encourages future support.

8.  Use Professional Support from Bricks R Us

Promoting an engraved brick fundraiser can be daunting, especially if it’s new to your organization.  Bricks R Us provides free resources like order form templates, donor sites, and a user-friendly ordering system to simplify the process.  With decades of experience, their team can guide you through every step, from planning to promotion.

Build Your Legacy with Bricks R Us

Promoting an engraved brick fundraiser requires creativity, planning, and effective communication.  By setting clear goals, leveraging digital tools, and engaging your community, you can maximize your campaign’s success.